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Search Engine Optimization, or SEO, determines how well your web content ranks in the search results of search engines like Google, Yahoo, and Bing. SEO isn’t an exact science. Every website uses a different mix of tactics to optimize their ranking, but they all have the same overarching goal: become as visible as possible online.

If you’re new to the practice, don’t worry too much about its complexities. Even a fundamental implementation of SEO tactics can do wonders for your business. In this eBook, you'll learn about the following:

  • Publishing quality content
  • Choosing and using keywords
  • Increasing visibility with links
  • Engaging in "white hat" SEO