marketing metrics

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When it comes to marketing metrics that matter to your execs, expect to report on data that deals with the total cost of marketing, salaries, overhead, revenue, and customer acquisitions. This guide will walk you through the six critical marketing metrics your boss actually wants to know. In this guide, you will learn:

  •     Customer Acquisition Cost (CAC)
  •     Marketing % of Customer Acquisition Cost
  •     Ratio of Customer Lifetime Value to CAC (LTV:CAC)
  •     Time to Payback CAC
  •     Marketing Originated Customer %
  •     Marketing Influenced Customer %