What's Inside?
CRM stands for “customer relationship management.” Specifically, it refers to a system that helps your sales and marketing teams interact more effectively with your leads, prospects and customers. Marketing and sales teams can utilize CRM software in different ways, but it helps both teams create a seamless buying experience for their customers.
You’ll learn how a CRM can help your company reach its goals. You’ll also explore the basic functions of a CRM, including:
- What is a CRM?
- Which companies use a CRM?
- Four benefits of using a CRM
- Nine must-have CRM features
- How to reap the full benefits of a CRM