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Develop a Killer IT Marketing Strategy

15 Tips to Help You Attract, Convert, and Maintain Clients

In a post-COVID world, technology-centric brands are well-positioned to fuel our economic recovery. But a killer IT marketing strategy will take more than digital ads and emails (although those certainly help). Take control of your greatest advantage—an offering that thrives in digital space—to build a marketing strategy for all stages of the buyer’s journey.

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Develop a Killer IT Marketing Strategy

We’ve assembled fifteen tools and tips that work at all levels of the marketing funnel, from awareness to brand loyalty. When you download our eBook, you’ll discover:

  • Why IT and inbound marketing go hand-in-hand
  • What it takes to attract, convert, and maintain IT buyers
  • The advantages of ad spend and promoted content
  • How to use social marketing effectively
  • Tips for building out web content and resources
  • How to lead capture quickly
  • The power of automation platforms
  • Why you should offer scalable support packages
  • The types of IT training resources you need
  • How to collect customer satisfaction metrics
  • The tactical value of humor in your brand voice
  • And more!