The goal of online lead generation is to capture a prospect’s attention the moment they start searching. Once they find your business, whether it is through an ad, a piece of useful content, or another strategy, they will start on the buyer’s journey and enter the sales funnel.
Lead generation isn’t just about getting qualified leads into the sales funnel. It’s also about pushing them further down toward a buying decision. You can do this by nurturing them and building trust along the way.
In this eBook, you’ll learn how to build an online lead generation system by doing the following: