Lead Scoring Template
Get sales and marketing on the same page about what "qualified" really means.
Build a simple, customized scoring model so your team always knows which leads to prioritize, when to hand them off from marketing to sales, and which ones aren't worth chasing at all.
ELIMINATE QUESTIONS ABOUT LEAD QUALITY.
- Demographic Scoring Criteria: Assign point values to lead attributes like job title, industry, company size, and location
- Behavioral Scoring Criteria: Score leads based on actions like email clicks, content downloads, and pricing page visits
- Negative Scoring Rules: Automatically deprioritize leads that don't fit your ideal customer profile
- Lead Status Thresholds: Define the score ranges that separate cold, warm, and hot leads.