THE LEGAL MARKETING ACTION GUIDE
Legal marketing has become more competitive. Lawyers need every advantage to attract new clients. In the latter part of the 20th century, people in need of legal assistance found lawyers through traditional advertisements and through referrals from friends and coworkers. Today, everyone is searching online.
You may already have a website, but if you aren’t deploying a full array of marketing tactics, your phone won’t be ringing. In this eBook, you will learn the benefits of the following:
- Online content
- Search engine optimization (SEO)
- Website functionality
- Email and live chat
- Social media management
- Metrics and measurement