Develop a Killer IT Marketing Strategy
15 Tips to Help You Attract, Convert, and Maintain Clients
In a post-COVID world, technology-centric brands are well-positioned to fuel our economic recovery. But a killer IT marketing strategy will take more than digital ads and emails (although those certainly help). Take control of your greatest advantage—an offering that thrives in digital space—to build a marketing strategy for all stages of the buyer’s journey.
_%5D%C2%AF%20Unsure%20%C2%AF%5B_(%E3%83%84)_%5D%C2%AF/Develop%20a%20Killer%20IT%20Marketing%20Strategy/develop%20a%20killer-cover-mockup.png)
We’ve assembled fifteen tools and tips that work at all levels of the marketing funnel, from awareness to brand loyalty. When you download our eBook, you’ll discover:
- Why IT and inbound marketing go hand-in-hand
- What it takes to attract, convert, and maintain IT buyers
- The advantages of ad spend and promoted content
- How to use social marketing effectively
- Tips for building out web content and resources
- How to lead capture quickly
- The power of automation platforms
- Why you should offer scalable support packages
- The types of IT training resources you need
- How to collect customer satisfaction metrics
- The tactical value of humor in your brand voice
- And more!