MARKETING AGENCY VS. IN-HOUSE MARKETING DEPARTMENT

If you’ve decided that your business needs to increase its marketing efforts, you’ve got some choices. Depending on your industry and who you sell to, there are a number of marketing strategies that could be to your benefit. But before you worry about strategy, you have an important decision to make. Should you use a marketing agency or an in-house marketing department?

When you use a marketing agency, you get the benefits of copywriters, designers, web developers, and SEO experts for a fraction of the monthly costs of an in-house department. In this eBook, you’ll learn the following:

• The costs of hiring your own marketing staff
• How much time and money you can save by using a marketing agency
• Why successful marketing takes a team of professionals
• The broad range of skills an agency can offer your business
• How to hold your agency partner accountable
• Why businesses rely on agencies for their marketing efforts