Should You Use A Marketing Agency Or An In-House Marketing Department
Find the Right Marketing Model for Your Business
Before you invest in growing your marketing, you have a big decision to make: build a team internally or partner with an agency. This free guide breaks down the real costs, timelines, and trade-offs of each approach so you can choose the path that fits your budget and goals.
Download the guide now to discover:
- A side-by-side cost breakdown of agency partnerships versus in-house salaries and overhead
- The hidden expenses of building a team, from software licenses to office equipment
- How long it really takes to hire, onboard, and ramp up an internal marketer
- The specialized roles modern marketing requires and what each one contributes
- How to evaluate agencies for transparency, accountability, and measurable results
Growing Your Marketing Shouldn't Drain Your Budget
You know your business needs more marketing, but hiring even one qualified marketer can cost six figures once salary, overhead, and software add up, and filling the role can take the better part of a year. Meanwhile, a single hire can only cover a fraction of the skills a complete strategy demands. This guide lays out the full picture so you can invest with confidence instead of committing to costs you can't predict.
WHAT YOU’LL LEARN
Weigh the True Costs Before You Build or Buy
The Real Price of an In-House Team
See salary data for ten marketing roles and what overhead adds on top, so you can budget with accurate numbers.
The Software Stack You'd Need to Fund
Get a rundown of essential marketing tools, from creative suites to automation platforms, and what each costs per month.
The Hiring Timeline Most Businesses Underestimate
Learn why filling a single marketing role can take over seven months from job posting to full productivity.
Why Marketing Demands a Team of Specialists
Understand the distinct skills behind copywriting, design, SEO, development, and strategy, and why one person can't cover them all.
How to Hold an Agency Accountable
Discover the approval processes, reporting practices, and metrics that keep an agency partnership transparent.
How to Make the Right Call for Your Business
Walk through the key considerations that determine whether an agency or an internal team is the smarter fit.
Who Should Download This Guide
Owners & Executives
Compare the full costs of both models with real salary and software data before committing your budget.
Marketing Leaders
Enter your first serious marketing investment with a clear view of the people, tools, and timelines involved.
Sales Leaders
Free your team from marketing tasks outside their expertise by understanding what a dedicated marketing function requires.
Trusted By
We’re proud to partner with these amazing brands. Together, we’re building great things and delivering real results.
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