Marketing During a Global Crisis:
How to Keep Your Brand Agile, Adaptable, and Compassionate
The dramatic spread of COVID-19 has had an unprecedented impact on companies across the globe that's quite unlike anything that’s happened before. With so many things changing on a daily basis, how can your company respond? How should your company respond to a crisis like this?
To help you navigate this trying time, we’ve put together some insights, recommendations, and inspiring examples to help you direct your brand’s marketing efforts to the right people, in the right ways, and at the right time.
When you download this ebook, you’ll learn about:
- How a crisis like COVID-19 will affect your brand and its marketing strategies
- The kinds of marketing efforts you should avoid during a crisis
- What marketing amidst a crisis should look like
- Making compassion a pillar of your marketing
- How to set short, mid, and long-term goals
- What other companies are doing
- How to make sure your brand stays active and agile