Marketing for Logistics Companies:
How to Attract Clients in the Supply Chain
Having trouble growing your logistics business? Interested in the high potential of current marketing trends, but not sure where to start? You’re not alone. Many industry experts and leaders know that marketing for logistics has lagged a few years behind developments in other sectors—but the time for change is now.
Logistics marketing is all about relationships. In this eBook, we’ll show you how to bring that focus into the 2020s with a digital-first, blended inbound and outbound approach. You’ll discover:
- The current state of marketing in logistics
- What some logistics companies are doing (and why it’s working!)
- The power of content marketing for logistics brands
- How to create the best content
- How to show up high in Google results
- The automation solutions to prioritize
- The channel with $44 ROI for every $1 spent
- The highest impact areas for ad spend
- How to identify and articulate your “X factor”
- And more!