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Search engine optimization, or SEO, determines how well your web content ranks in the search results of search engines like Google, Yahoo, and Bing. SEO isn’t an exact science, and it's changing all the time. But there are a few best practices that can help you get started.

Every website has the same overarching goal: become as visible as possible online.

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If you’re new to the practice, don’t worry too much about its complexities. Even a fundamental implementation of SEO tactics can help your business. In this eBook, you'll learn about the following:

  • Publishing quality content
  • Choosing and using keywords
  • Increasing visibility with links
  • Engaging in "white hat" SEO