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What does it mean to align sales and marketing?

Sales and marketing alignment is all about the customer. Look at your sales process from the customer’s perspective and determine what positive changes are necessary to make it smoother and more efficient. Internal changes may be necessary, but with a concerted effort you’ll improve both your customer retention rate and your sales-win rate by achieving total buyer engagement.

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The Advanced Guide to Sales and Marketing Alignment eBook
In this eBook, we’ll go over some of the best practices for aligning your sales and marketing teams, including:
  • Measuring success together
  • Sharing documents, calendars, and tools
  • Holding regular meetings
  • Working together to produce buyer personas
  • Avoiding human error with automation
And if you outsource your marketing, we also have tips on how to align your marketing partner with your in-house sales team.