This eBook is the playbook you need to generate quality B2B leads in the modern marketplace. You’ll learn:
- Why and how lead generation has changed
- The value of a marketing strategy—even in manufacturing
- How to power referrals with inbound tools
- What it takes to generate click-worthy content
- How to capture leads through landing pages
- New ideas for gated and ungated manufacturing content
- Ways to leverage LinkedIn for B2B lead generation
- The risks and rewards of online RFP sources
- Where to find trackable online advertising
- And more!
To generate leads in a customer-centric market, you’ve got to know what catches their attention, where they’re looking, and how to draw them into spaces where you can engage them 1-1. After reading this guide, you’ll have a collection of tools and actionable tips to kickstart your marketing engine in the B2B manufacturing space. Download your copy today!